I help indie game teams to ship and shine.
With experience as a founder of a studio myself, I bring practical, hands-on insight to every project, along with the best market practices.

Plan your Strategy

Identify your needs

  • Understand goals and directions of the project
  • Set clear directions and methods
  • Build a plan, set a budget and a timeline

Market Research

  • Benchmark the competition, get actionable info
  • Deliver in-depth macro & micro market study
  • Define target audience, know their expectations

Online presence

  • Audit and optimize your social media presence
  • Structure channels and the sales funnel
  • Build a communication plan for your announcements

Marketing operations

Platform & Visibility Support

  • Backend submissions, store page optimization
  • Plan & publish special events, demos, sales
  • Improve visibility through platform algorithm

Showcases & Announcements

  • Prepare effective announcement campaigns
  • Submit to events and negotiate placements
  • Manage showcases, featurings and events

PR & Creator Outreach

  • Build a targeted outreach strategy
  • Create relevant press and creator lists
  • Write and send outreach emails and press releases

Fund research

Pitching to Publishers

  • Find the best approach for publisher outreach
  • Review or craft pitch decks
  • Handle pitches, discussions & negotiations

Start a crowdfunding campaign

  • Plan the target, the rewards, the goals
  • Build the page, prepare the announcements
  • Run the campaign

Find grants

  • Review applications before submission
  • Work on the budget, optimize the grant request
  • Create or write the file if needed

Former game designer turned game marketer, I’m passionate about indie games that are weird, original, creative. I want to help these projects to exist, publish, and find an actual audience. Cheerful, enthusiastic, and curious, I bring a creative eye and my love for games to my everyday work.

EXPERIENCE

2018 - 2025

Studio co-founder at Seed by Seed

Marketing Strategy, Bizdev & Funding and Administration. Shipped Jump the Track, Baladins & Pile Up! Box by Box

2023 - now

Advisor at WIZZ Incubator

I help game studios in creation with Distribution Strategies, Market Study, Publisher Relationships & Marketing Plan

2019 - now

Teacher & Speaker

Regularly animating workshops and interventions on Production, Design Gave public talks at Game Camp, Game Conf, ADD-ON, FSEJV

2016 - 2018

CNAM-ENJMIN Alumni

Master Degree in Games and Interactive Digital Media

My works

portfolio
portfolio
portfolio
portfolio
portfolio

Calendly

Let's have a chat!
Book a meeting directly 👉

FAQs

The most important decision you will ever take in game marketing is the genre and type of game you are making! Ideally you'd start working even before you start developping you game. So, short answer is: the earliest possible! Obviously though, in practice it's always more complicated. For a successful marketing campain, count at the very least 4 month before your release.

Don't hesitate to reach out openly to me! Having supported small teams and studios in creation, trust me, I know how hard it is at the start. We can work out a formula that fits your situation, such as revenue-sharing.

You can find extremely usefull resources on the blogs of Simon Carless, Chris Zukowski and Derek Lieu.

In no particular order, here are some of my favorite all-time game experiences: Blaseball, Placid Plastic Duck Simulator, Incredibox, Peglin, Luck be a Landlord, Mediterranea Inferno, Thank Goodness You're Here, Risk of Rain 2, Super Hexagon, Lethal League, Knights and Bikes, Twitch Plays Experiences, Reddit The Button, and Reddit Pixel, Robert Yang's games. These are all fantasctical work of art.